We’ve seen the linktree pages in their hoards on Instagram and Blogs, and often found the odd useful element – but are they actually good for a website? Here are The Brand Whisperer’s reasons why not:

· Security

If you’re running your own website, it’s obviously important to keep security as a high priority. Running pages through other websites, be they established, or smaller, is always a risk.

· Branding

Why spend time making a website or a blog look great, and then transfer it onto another platform? Your first impression of a brand may be social media, a website, or a well placed ad, but do you really want potential customer’s first impressions of your brand identity to be through linktree? It’s clunky, old fashioned format may well drive them away

· SEO

Using linktree removes your own URL from the equation, thus affecting your SEO. In other words.. each time someone clicks that link it’s boosting linktree’s SEO and viewing figures, not your own. When a blog has a large audience incoming through their social channels this has the potential to really do damage, or cause confusion.

· Visibility

If this hasn’t occurred to you already then please check your outgoing mail etc. as linktree links are often banned, or removed from emails or platforms when posted. This is obviously a huge obstacle to overcome – but simply not using linktree, and creating your own hidden page solves that without any issue!

So what now?

Creating a ‘hidden’ page within your website, with images, news and information that you’d normally input into a linktree page, is by far the best option (and it’s free!) - have a look at ours here [also available via our Instagram bio link]. This uses your own URL, supporting your SEO, carries your own branding and can be tracked from the back end of your website, so can be a great way of providing new business leads.

Why waste time – get on it now, and tag us in your new and improved pages @the.brand.whisperer #thebrandwhisperer